Stephen Covey’s seminal work The 7 Habits of Highly Successful People has been in my library for over a decade. If you haven’t read it, it’s a must read. And it’s timeless.
The seven habits are applicable to anyone, and for public relations professionals, they are particularly helpful in our work with journalists, clients and the public. Here are ways you can apply Covey’s proven 7 Habits to your PR work.
First, an overview of the habits:
Habit 1: Be Proactive
Take initiative in life by realizing that your decisions (and how they align with life’s principles) are the primary determining factor for effectiveness in your life. Take responsibility for your choices and the consequences that follow.
Habit 2: Begin with the End in Mind
Self-discover and clarify your deeply important character values and life goals. Envision the ideal characteristics for each of your various roles and relationships in life. Create a mission statement.
Habit 3: Put First Things First
Prioritize, plan, and execute your week’s tasks based on importance rather than urgency. Evaluate whether your efforts exemplify your desired character values, propel you toward goals, and enrich the roles and relationships that were elaborated in Habit 2.
Habit 4: Think Win-Win
Genuinely strive for mutually beneficial solutions or agreements in your relationships. Value and respect people by understanding a “win” for all is ultimately a better long-term resolution than if only one person in the situation had gotten his way.
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