Facebook Introduces Video Ads, Promises They Won’t Be Spammy

Ads that look and feel like TV commercials but are targeted like display ads: For Facebook, that’s long been the holy grail — the chief hurdle being how to introduce them without annoying the bejesus out of its users.

After many months of tinkering, Facebook executives finally think they’ve got it right. Today the company officially introduced what it calls Premium Video Ads.

Nothing much has changed from the version it’s beentesting in users’ feeds since December. The 15-second ads still start playing automatically, without sound, as soon as they come onscreen. Tapping on an ad expands it and makes it start over from the beginning, with audio.

Read more via Forbes.com.