Capturing Interest and Business with Digital Marketing

By James Walker, BPRSDC member and panelist at the 2012 NBPRS National Conference

In our rapidly evolving media environment, the digital space provides endless opportunities for engaging consumers and other key stakeholders.

As the juggernaut that is social media rose to power of the last decade, people have repeatedly favored one medium over another. My favorite fallacy is email is dead and Facebook rules all.

The fact is Email is alive and well. The data says so.

Facebook can be a great option for reaching people given that there are more than 100 billion connections between businesses and people in the network.

Twitter can dominate organized conversation when there are major event. Just look at the Olympics.

Pinterest definitely drives traffic and (in some cases) sales among key demographics.

There isn’t a silver bullet for all of our digital marketing and engagement needs, but if we can think broadly about digital channels AND platforms, we will be well on our way to capturing the interest and business we seek from our target audiences.

On Friday October 26th, I will be joining a great group of industry professionals to talk about this and more at the 2012 NBPRS Conference in Washington, D.C. Register today  and be sure to sit in on our panel :

Trigger, Drip & ROI: What’s Your Digital Media IQ?

October 26th, 2012

1030am – 12pm

“As you strive to meet the needs of your CEOs, clients and managers, it is imperative that you integrate technology to maximize ROI. From email marketing campaigns to social media tactical plans, PR professionals must embrace all digital distribution channels. What’s your digital IQ? Join members of this panel as they inform attendees about Trigger Campaigns, Drip Marketing and other strategies that keep PR professionals valued members of the management team.”

See you there!



BPRS-DC is the premiere professional organization in our nation's capital for African-Americans in the field of public relations, communications and marketing.

3 thoughts on “Capturing Interest and Business with Digital Marketing

  1. I will!!! I am so excited! Hopefully I will make it to the networking reception on Friday. Live Jazz in Dupont Circle… so DC. : )

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