Meet the Speakers: BPRSDC’s APR Readiness 101, April 24

APRReadinessTake a moment to get to know our speakers for “APR Readiness 101″ April 24, hosted by BPRSDC in partnership with the PRSA-NCC APR Accreditation Committee. This workshop is free of charge; however, registration is required.

Barbara Burfeind, APR+M, Fellow PRSA chief, Visual Information (VI) Plans & Integration, Defense Visual Information Directorate, handles policy and management of all Department of Defense imagery assets. She has coordinated proponency visits with more than six Combatant Commands, gathering feedback used to shape VI policy and operations for the future. She has drafted a Joint VI Concept of Operations (CONOPS), providing an overview of the Joint VI Enterprise, which includes VI planning and case studies.
With more than 25 years’ experience as a public affairs and communications professional, she previously was a senior adviser for the deputy assistant secretary of defense for joint communication, working on strategic communication education initiatives, information sharing and collaborating with the interagency and combatant commands on public affairs and strategic issues, and providing input and feedback on strategic communication policy and doctrine.

Burfeind earned her APR certification in 2000, and the +M certification in August 2010 as a member of the APR+M Advisory Council, overseeing the Accreditation process for U.S. military communicators. She was the 2011 APR+M Council chair, and was previously the 2009 Chapter president and Accreditation committee chair for the PRSA National Capital Chapter.

Connect with Barbara!

Jack Holt, APR
Jack Holt is the Sr. Strategist for Emerging Media for the Department of Defense (DoD), Defense Media Activity. For the past two years, Mr. Holt has developed communication strategies and tactics to maximize the effect of DoD communication efforts by incorporating New Media tools with traditional Public Affairs channels. Holt has briefed dozens of SES and flag officer senior leader forums on New and Social Media, and conducted strategy sessions to address corporate level strategic objectives.

Mr. Holt is a member of the Social Media for Government Transparency and Openness Program Advisory Board, the DoD Techipedia Governance Board, the University of Oklahoma Risk and Crisis Management Community Advisory Board, and 2009 Chair for the PRSA National Capital Region Public Affairs and Government Committee. He has taught sessions on New Media strategies and tactics at the Defense Information School, the Naval Postgraduate School Strategic Communication Workshop and the NATO School Strategic Communication Workshop.

Connect with Jack!

Register for today’s event here.


About Alana Hill

Alana J. Hill is a global public relations and digital strategist in Washington, DC.

2 thoughts on “Meet the Speakers: BPRSDC’s APR Readiness 101, April 24

  1. Looking forward to it… interested in obtaining APR status but really have not made the time. Excited to get things rolling with this event…

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