If you’re in charge of social media management for your company, it’s time to up your game in 2014. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for good reason. Here are 20 ways to optimize your social media strategy in 2014 and beyond.
1. Choose the right platform
There are hundreds of social media platforms, which means there are many options beyond Facebook,Google GOOGL -1.61%+, Twitter TWTR +0.83%, Instagram and YouTube. Take some time to see which platforms are best for your business and limit them to five max. No full-time employee has time to manage anything more, and you may find you’re a better fit for an underdog platform than Pinterest.
2. Use analytics
There are also hundreds of tools to analyze your social media campaign success and failures. Use them. Many are free and part of the site itself, while others provide a third-party analysis. Don’t just collect reports; read them, translate them and turn them into action.
3. Post timely
Know the best days and times to post for your industry and demographics. For many businesses, this is Monday through Friday at around 10am and 4pm. However, this will vary depending on who you’re targeting. Do your research.
4. Build a relationship
Don’t just preach at your audience, but engage them, get them involved and always promptly reply to outreach. Social media isn’t a soapbox, but a tool for engagement. It’s a two-way street.
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