SIDE BY SIDE: How Obama And Romney’s Social Media Battle Stacks Up

Courtesy of Business Insider

President Barack Obama and hopeful Mitt Romney are battling in a new, sophisticated medium that their predecessors never had to consider: They are fighting to dominate social media.

First seen in the 2008 election, both candidates are now leveraging Facebook, Tumblr, Twitter, and Instagram to attract the millennial vote and create a groundswell of excitement around their campaigns.

We took a side-by-side look at how the candidates stack up when it comes to their social media presence — both based on numbers and content.

Who’s behind the campaigns? 

President Obama brought back Teddy Goff, 27, as his Digital Director. Located in Chicago, Goff handled the President’s 2008 successful social media efforts. Prior to his post with Obama, he was the Associate Vice President for Strategy at Blue State Digital in New York City. Although Obama’s campaign builds on its already existing platform and followers, it has gotten to the next level. It blends creative messaging, frequent contests, and compelling images to interact with its audience.

Romney hired Zac Moffatt, 33, to run his social media efforts out of Boston. While the entire campaign focuses on building a presidential brand out of Romney, Moffatt is also responsible for building a social media infrastructure for the Republican candidate from the ground up.

Read more here.

2012 NBPRS Conference & Career Fair, Washington, DC

2012 NBPRS Conference & Career Fair

Washington, D.C. will host the 2012 NBPRS Conference and Career Fair at Howard University, Thursday, October 25 – Sunday, October 28, 2012. The conference will provide four inspiring days of networking, training and honoring those who have paved the way for African Americans in the PR field.

NBPRS is partnering with Howard University and will kick of the conference with workshops and a job and internship fair for students at the 2012 Howard University School of Communications Job and Internship Fair on Thursday, October 25th. The professional sessions will then begin on Friday, October 26th and continue through Sunday, October 28th.

Register now! Early bird registration is $199 for members through Oct. 1. Additionally, as part of the NBPRS Membership Drive, through Oct. 15, conference registrants can receive a free NBPRS membership for one year for a special rate of $249.

Themed The Network@Work: Facing Challenges, Taking Charge & Changing the Game, the conference will offer solutions for the practice of public relations with a focus on effectively managing change and transitions against the backdrop of today’s economic turbulence.

Participants will learn:

• How the convergence of public relations, marketing, and diversity can create cutting edge communications and social media strategy that give them a seat at the table and their businesses a competitive edge
• How to initiate and influence the global conversation about their corporate and personal brands, connecting them both to causes around the world and to other cultures in meaningful ways
• How to evaluate their skills and experiences and turn them into a plan to start or grow their own public relations business
• The regulatory environment that governs PR strategy and provides for effective executive counsel and issues/crisis management
• Case studies about companies that have tapped into the explosion of mobile technology and how PR drives their strategy, execution and measurement of results
• Best practices on using new technology to listen to what employees, their teams and their target markets are saying about their brand

Public relations professionals at all levels, journalists, marketers, recruiters and college students will make their way to Howard University for powerful workshops, insightful general sessions and networking events that are designed to enhance their professional development. Attendees will hear from renowned experts in the field, attend workshops, network for career and business opportunities and visit with various vendors and exhibitors.

To register, please visit

Sponsorship opportunities are available. For more information, please visit

10 Funny Quotes from Politicians That Made Their PR Team Cringe

“For NASA, space is still a high priority.” — Al Gore

“We should double Guantanamo!” – Mitt Romney

“We’re going to have the best-educated American people in the world.” – Al Gore

“Our intent will not be to create gridlock. Oh, except maybe from time to time.” —Bob Dole, on working with the Clinton administration

On his new loyal friend: ”He’s warm, he’s cuddly, loyal, enthusiastic; you just have to keep him in on a tight leash — every once in a while he goes charging off and gets himself into trouble. Enough about Joe Biden.” —President Barack Obama

“One word sums up probably the responsibility of any vice president, and that one word is ‘to be prepared.'” — Vice President Al Gore

“I believe in an America where millions of Americans believe in an America that’s the America millions of Americans believe in. That’s the America I love.” – Mitt Romney

“I believe we are on an irreversible trend toward more freedom and democracy – but that could change.” — Al Gore

“For seven and a half years I’ve worked alongside President Reagan. We’ve had triumphs. Made some mistakes. We’ve had some sex…uh…setbacks.” — George Bush Sr.

“She’s a wonderful, wonderful person, and we’re looking to a happy and wonderful night — ah, life.” — Ted Kennedy, speaking about his then-fiancee, Victoria Reggie

BPRSDC Aug. Event: The Politics of PR II, featuring White House Director of African American Communications

Join Us! Image

Healthcare reform, the Wall Street Reform & Consumer Protection Act, International Policies, and tax cuts for small businesses. How did all of these policies affect the minority community? How did the White House communicate this year’s most controversial legislation and policies to the minority population?

Kevin Lewis, White House Director of African American Communications, will join us again for a second installment of The Politics of PR II, August 22, 2012 from 6:30 p.m. – 8:00 p.m. Many thanks to the Thurgood Marshall Center for serving as the host venue for this event.

Register here.  Tickets are $15 for members and $20 for non members. Join today and gain free access to this event! If you are already a member, please be sure to confirm that your membership is still active.

Don’t know if your membership is active? Contact BPRSDC Membership Chair, Natalie Dean, at


Metro: The venue is walking distance from U Street Metro. Parking: Limited free parking is available at the venue. Additional parking is available via the U Street Parking Garage located on U Street, between 14th and 15th Street. Street parking is also available.


For questions, please contact Alana Hill, president at or Natalie Dean, membership chair at