4 Time Saving Content Curation Tool

Content curation services, which had been one of the choice tools of marketing experts for some time now, are finally entering the mainstream.4 Time Saving Content Curation Tools

Some research done by the guys over at LikeHack showed that this service is now often used not by marketing consultants but by ordinary people. This is due to information overload and the rising need for content filtering.

For this reason, content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service.

The demise of Google Reader is only going to accelerate the use of these tools as people switch to these emerging technologies to filter their content to save them time and increase content relevance.

What is content curation?

A content curator is a service that uses algorithms to show the user only the most relevant and appropriate content with respect to a specific niche or topic. It is a great marketing tool with unusually broad filtering capabilities and information selection that can be used to develop and promote a business. In 2012, Forbes called content curation one of the five hottest new web trends.

Companies like American Express and Whole Foods already actively use this marketing tool to curate content that might be of interest to their customers. Other companies use it to create their own online newspapers or select articles for the corporate blog.

The changing trend

However, content curation has been gradually developing from a niche marketing tool into a mainstream product. Personal content curation services are proliferating*:

Content Curation tools

Moreover, the team at LikeHack used SEMRUSH to analyze the search engine traffic  to curation sites like paper.li and observed that the increase in the number of visits slowed to nothing in the past six months.


The Top 20 Women Social Media Influencers

Picture2Which women social media experts have the strongest, most active followings? In that sense which are the real power influencers? Last year I researched that question and, with the help of Peek Analytics, produced a top 50 and a top 20 list. This year we’ve done the same.

So here are the Top 20 women social media power influencers as assessed and analyzed by Peek Analytics’ software and by me.

I will be following up with a Top 50 (male and female) Monday or Wednesday of next week.

To create the list we took nominations here on ReThinking Innovation and did our own research to be sure we did our best to identify potential candidates. In total we assessed over 850 social media influencers.

There were a few criteria for inclusion. The experts had to be writing about social media and not just marketing, though that criterion was loosely applied – writing about social media and content marketing for example qualified people.

We were also looking for people who create content on a regular basis – not just people who are distributing other people’s content via Twitter.

But the big deciding factor is how active a candidate’s networks are – Peek Analytics’ algorithm goes in search of those people who are in your network and your network’s network, and it assesses if those are real people or bots, and, if real people, how actively they participate in social media.

By and large, that makes this a list of people with quality followings. Here is the list of top 20 women. We’ll follow up with further analysis of geographical distribution and the most active verticals.

If you want to measure your own influence, you can do that by following this link.

ann tran

Ann Tran

#1. Ann Tran. Ann blogs about travel and leisure, and provides cutting edge advice to social media users in all market. Like a lot of power influencers she is also a power user – 100,000 tweets so far. @AnnTran_

#2. Jessica Northey. It’s a trend this year, leading influences whose base is in a specific vertical For Jessica it is music. She also says she’s moving away from blogging towards Google +. @jessicanorthey.

#3. Mari Smith. Mari is a leading Facebook marketing expert and one of the top 10, overall from last year. She’s also the author of The New Relationship Marketing. @marismith.

#4. Liz Strauss. Liz runs successful-blog.com. She’s currently taking on the challenge of cancer. Best wishes. @lizstrauss.

#5.  Pam Moore. Covering Facebook, Google + and the business of social. @pammktgnut

#6. Renee Blodgett. Deep seated social media marketing expertise with a long chain of references and endorsements from mainstream media.  @magicsaucemedia

#7. Eve Mayer. Officially a LinkedIn expert writes about a diverse range of social media issues and tools – Pinterest, Instagram, Google +. @linkedinqueen.

#8. Kim Garst. Advice on a mixture of social media tools: Google Hangouts, Pinterest, Facebook, Instagram etc. @kimgarst

#9. Lori Ruff. LinkedIn specialist who recently launched a new advisory service to guide companies on the use of the LinkedIn platform. @loriruff

#10. Ann Handley. Ann manages the content factory that is marketingprofs, a site that is producing better and better social media content, as well as being a content marketing expert in her own right. @marketingprofs

#11. Pam Dyer. Marketing manager at SolutionsIQ, Pam covers a variety of social media issues and trends in-depth. @pamdyer

# 12. Laura Fitton. An online marketing generalist Laura is also a recognized expert in Twitter. The main reason for inclusion, apart from her ranking, is that she is a co-author of Twitter for Dummies. Handle: @pistachio

Read more here.

SIDE BY SIDE: How Obama And Romney’s Social Media Battle Stacks Up

Courtesy of Business Insider

President Barack Obama and hopeful Mitt Romney are battling in a new, sophisticated medium that their predecessors never had to consider: They are fighting to dominate social media.

First seen in the 2008 election, both candidates are now leveraging Facebook, Tumblr, Twitter, and Instagram to attract the millennial vote and create a groundswell of excitement around their campaigns.

We took a side-by-side look at how the candidates stack up when it comes to their social media presence — both based on numbers and content.

Who’s behind the campaigns? 

President Obama brought back Teddy Goff, 27, as his Digital Director. Located in Chicago, Goff handled the President’s 2008 successful social media efforts. Prior to his post with Obama, he was the Associate Vice President for Strategy at Blue State Digital in New York City. Although Obama’s campaign builds on its already existing platform and followers, it has gotten to the next level. It blends creative messaging, frequent contests, and compelling images to interact with its audience.

Romney hired Zac Moffatt, 33, to run his social media efforts out of Boston. While the entire campaign focuses on building a presidential brand out of Romney, Moffatt is also responsible for building a social media infrastructure for the Republican candidate from the ground up.

Read more here.

BPRSDC Welcomes Leading African American Pubs for “Meet Our Press” Event This Week!


September 19, 2012 at the Thurgood Marshall Center, Washington DC

The Census Bureau recently reported that the minority population now comprises 40 percent of the US population. How will the changing US demographics play a part in the growth of minority media, particularly publications serving the African American community?

Join us, this Wednesday, as we welcome editors and reporters from leading African American publications. Confirmed panelists include:

Register today at: http://bprsdc_meetourpress.eventbrite.com. Tickets are $15 for members and $20 for non members. Join today and gain free access to this event! If you are already a member, please be sure to confirm that your membership is still active.

Don’t know if your membership is active? Contact BPRSDC Membership Chair, Natalie Dean, at nbdean2@gmail.com.

Fast Company: The New B2B Public Relations Are A Hybrid Of Traditional And Social

Courtesy of Wendy Farx at Fast Company

As social networks continue to explode, there’s been a lot of clamor about the death of traditional marketing techniques. A case in point is a recent Harvard Business Review piece titled, “Marketing is Dead.”

The fact is that these death mongers have it backwards. You can’t have a thriving social network without a wide array of tried and true marketing methods–after all, social media mavens aren’t usually “friends” of corporate marketers.

I believe that service and product marketing will always be a necessary component of the suite of B2B marketing methods used by organizations to promote a brand. Think about it for a minute. How do you get prospects interested in what you are doing? You need some type of demo or sales sheet (all traditional marketing tools) that shows what you are offering. And let’s not forget about the old-fashioned phone call.

In the B2B interaction space of today, you can say that things have become a bit more streamlined. Public relations departments of enterprise-level (and smaller, in fact) businesses reach out to prominent social media influencers with their products; the latter then assess them and decide which ones to circulate favorably among their social networks.

PR people of course have always reached out to influencers to try to get them to endorse a product or service. The difference is that today it’s done via social media and social networks while before it might have been a phone call and print material. In addition influencers can spread a wider net of engagement with your prospects thanks to social networks.

But you will still find much success through using these 5 traditional B2B PR/marketing methods:

Read more here.

Poll: Social media’s modest impact in US Politics

Courtesy of Politico

Social networking sites are not particularly influential in shaping political views, according to a new study Tuesday by the Pew Internet and American Life project.

Only 36 percent of SNS users say that the sites are “very important” or “somewhat important” to keeping up with political news, and only 25 percent felt the same about SNS being a place for debating political issues, the Pew survey found.

Democrats used SNS more than Republicans as a way to follow political news, debate issues and finding other people who share their views on political topics.

Did You Block Your Grandma On Facebook For Bashing Obama? You’re Not Alone

Courtesy of Forbes.com

Facebook is increasingly becoming a utility that everyone uses, like water or electricity. Indeed, there are even those who think we ought to nationalize it.

But when it comes to politics, everyone isn’t using it equally. It turns out people who identify as Democrats or liberals are substantially more likely to say they consider Facebook — and other social networks like Twitter and LinkedIn — an important resource for keeping up with political news and promoting their pet causes. They’re also more likely to say they changed their mind about something or increased their political activities as a result of social networking, according to a new study by the Pew Internet & American Life Project.

Read more here.

The Gardian: How many Twitter followers do they really have?

Courtesy of The Gardian:

UK firm develops software to unmask fake Twitter accounts

Louise Mensch

Lady Gaga has almost 30 million, Wayne Rooney nearly five million and David Cameron a more-than-respectable two million plus. But how many of their Twitter followers actually exist?

A British start-up company has pledged to root out and expose the phantom, fake and fraudulent followers being used to massage the numbers claimed by celebrities, politicians and the merely insecure within the Twittersphere.

It used to be that the number of an individual’s Facebook friends was a measure of value in the social media era, but that source of prestige has been supplanted by the Twitter index. The number of followers of an individual Twitter account is seen as a measure of influence that can be translated into financial value by advertisers and marketing companies. Before the Olympics began, many British athletes were encouraged to tweet about products such as cars they had received from sponsors.

The company, Status People, has now devised a software tool that divides followers into the fake, the inactive and the good. Company executive Rob Waller said it had been decided to create the “fake follower” tool after reports that former Tory MP Louise Mensch had 40,000 fake followers. The fake follower tool aims to expose the true extent of the problem of phantom Twitter followers.

Read more here.

Forbes: Celebrities With The Most (Allegedly) Fake Twitter Followers

Courtesy of John Greathouse, Forbes Contributor

I was shocked by the headline: “71% Of President Barack Obama‘s Twitter Followers Are Fake.” By this measure, of the President’s nearly 19 million followers, 13.5 million are bogus. Irrespective of your political affiliation, one must admit that nearly three-fourths is an extremely high percentage of phony followers, suggesting that some shenanigans were employed to bolster the President’s social status.

And The Most Authentic Twitter Personality Is…?

President Obama’s troubling Twitter follower score caused me to wonder to what degree other leading Twitter personalities’ followers were largely nonexistent. To this end, I used StatusPeople’s online tool, which estimates the percentage of followers which are: Fake, Inactive and Good.

The results were surprising. The arguably the least-authentic personality on the list, Kim Kardashian, has the most legitimate followers of the Top 15 Tweeters, with 43% of  her Twitter fans judged by StatusPeople to be real and active. Ms. Kardashian’s genuine percentage is more than double that of the lowest ranking member of the list, Shakira, with a paltry bona fide estimate of 21%. Even more disheartening, Ms. Authentic herself, Oprah Winfrey, per StatusPeople’s ranking, placed a mediocre tenth place, with only 26% of her followers extrapolated as real and active.

The following list is ranked from the highest to lowest percentage of real and active Twitter followers, not by each celebrity’s total followers.

StatusPeople notes that their results are inexact, as their algorithm samples a portion of a Tweeter’s followers and then extrapolates relative percentages across the entire data sample. In addition, pioneer Tweeters with longstanding Twitter accounts are more apt to have a higher percentage of inactive users. However, given that all of these are mature Twitter accounts, it is safe to assume that the results are accurate/inaccurate on a relative basis.

Read more here.

Forbes: How to Be Yourself on Social Media – Without Freaking Out Your Boss

It’s a common story: employee posts something unusual on Facebook, boss flips out, and drama ensues. But it’s a lot less frequent when the questionable Facebook photos are, in fact, posted by the boss. That’s what happened to Chip Conley, founder of Joie de Vivre, the second-largest chain of boutique hotels in the U.S.

Conley – author of Emotional Equations: Simple Truths for Creating Happiness + Success – was known for his fun, unconventional approach. But when he posted shirtless pictures of himself on Facebook having fun at the Burning Man Festival (no sex or drugs involved), some objected, leading to a barrage of media attention. The question: how can business professionals navigate the new boundaries of social media – while still maintaining their authenticity?

Conley decided to keep his photos up: “Our mission statement is creating opportunities to celebrate the joy of life and that’s what we were doing there,” he told me in an interview. “I realized it was one more opportunity to be authentic in life. In this case, a lot of people said, ‘we really appreciate the fact that you are who you are.’” Based on his own experience, he has four tips for other business professionals on how to thrive and keep it real online.

Make sure your values and your company’s are aligned.  Sometimes – if it means you might lose your job – the risk of social media just isn’t worth it, says Conley. “If you’re in a conservative company with very strict rules, and if you’re in an environment where people are expected to leave their personal life at the door, then you need to be careful about whether Facebook is right for you.” Don’t risk your job needlessly – but if your values and your company’s don’t line up, think hard about whether it’s the right place for you.

Read more here.