Which women social media experts have the strongest, most active followings? In that sense which are the real power influencers? Last year I researched that question and, with the help of Peek Analytics, produced a top 50 and a top 20 list. This year we’ve done the same.
So here are the Top 20 women social media power influencers as assessed and analyzed by Peek Analytics’ software and by me.
I will be following up with a Top 50 (male and female) Monday or Wednesday of next week.
To create the list we took nominations here on ReThinking Innovation and did our own research to be sure we did our best to identify potential candidates. In total we assessed over 850 social media influencers.
There were a few criteria for inclusion. The experts had to be writing about social media and not just marketing, though that criterion was loosely applied – writing about social media and content marketing for example qualified people.
We were also looking for people who create content on a regular basis – not just people who are distributing other people’s content via Twitter.
But the big deciding factor is how active a candidate’s networks are – Peek Analytics’ algorithm goes in search of those people who are in your network and your network’s network, and it assesses if those are real people or bots, and, if real people, how actively they participate in social media.
By and large, that makes this a list of people with quality followings. Here is the list of top 20 women. We’ll follow up with further analysis of geographical distribution and the most active verticals.
If you want to measure your own influence, you can do that by following this link.
#1. Ann Tran. Ann blogs about travel and leisure, and provides cutting edge advice to social media users in all market. Like a lot of power influencers she is also a power user – 100,000 tweets so far. @AnnTran_
#2. Jessica Northey. It’s a trend this year, leading influences whose base is in a specific vertical For Jessica it is music. She also says she’s moving away from blogging towards Google +. @jessicanorthey.
#3. Mari Smith. Mari is a leading Facebook marketing expert and one of the top 10, overall from last year. She’s also the author of The New Relationship Marketing. @marismith.
#4. Liz Strauss. Liz runs successful-blog.com. She’s currently taking on the challenge of cancer. Best wishes. @lizstrauss.
#5. Pam Moore. Covering Facebook, Google + and the business of social. @pammktgnut
#6. Renee Blodgett. Deep seated social media marketing expertise with a long chain of references and endorsements from mainstream media. @magicsaucemedia
#7. Eve Mayer. Officially a LinkedIn expert writes about a diverse range of social media issues and tools – Pinterest, Instagram, Google +. @linkedinqueen.
#8. Kim Garst. Advice on a mixture of social media tools: Google Hangouts, Pinterest, Facebook, Instagram etc. @kimgarst
#9. Lori Ruff. LinkedIn specialist who recently launched a new advisory service to guide companies on the use of the LinkedIn platform. @loriruff
#10. Ann Handley. Ann manages the content factory that is marketingprofs, a site that is producing better and better social media content, as well as being a content marketing expert in her own right. @marketingprofs
#11. Pam Dyer. Marketing manager at SolutionsIQ, Pam covers a variety of social media issues and trends in-depth. @pamdyer
# 12. Laura Fitton. An online marketing generalist Laura is also a recognized expert in Twitter. The main reason for inclusion, apart from her ranking, is that she is a co-author of Twitter for Dummies. Handle: @pistachio
Read more here.