While my firm is incredibly fortunate to employ some of the very best PR and social media practitioners, we’ve also had a number of staff members who simply weren’t cut out for our business. Sure, they were good, hard-working people, but the writing was on the wall early on that they weren’t cut out for public relations.
Here are a few key indicators that PR might not be a good career path for you:
1. You receive critical feedback, well, critically.
Critical feedback is a way of PR life and professionals in this business are required to have thick skin. Even the very best piece of secured coverage can generate commentary from a colleague or client about a key message that was missed; the most successful social media campaign may result in a request for more “likes” or a greater number of followers. And that’s the results end of the campaign.
The feedback during materials development and/or project management is typically without a filter and often comes from a number of sources including colleagues, managers, and clients. Critical feedback is part of the gig, and the best you can do is embrace it, learn from mistakes, and improve moving forward.
Can’t handle it? Consider another career.
2. You think the PR job (or project) is finished.
An old and great client of mine, Jim Gustke, now the vice president of marketing at Internet phone company Ooma, once told me (wisely) that the problem with PR (and social media, marketing, etc.), is it’s never finished. PR people can always do more. And these were the words of a satisfied client—one who understood that the agency support I was providing his organization was the very best I could do under the budget, program, and business circumstances.
Read more here.